PRESS ROOM
Kumho Tire Wins Good Design Award 02/27/2020
Kumho Tire
Wins Good Design Award
ATLANTA,GA. (February 27, 2020) ? After receiving two awards at
this year’s iF International Forum Design Award, Kumho Tire announced on
February 27th that three of the company’s products have also
been
named the 2019 North America Good Design Award winner for the
transportation
category.
The Good Design Awards recognize
the most innovative and cutting-edge industrial products in 30
categories
across the globe. In 2019, the European Centre for Architecture, Art,
Design
and Urban Studies partnered with the Chicago Museum to select winners
based on
a range of criteria, such as functions, new technologies, and innovative
design. The Kumho Ecsta PA51, Majesty 9 Solus TA91 and WinterCraft Wi51
were
honored with the awards.
Majesty 9
As
a
renewed version of the Majesty Solus model, the Majesty 9 Solus TA91
offers
exceptional traction in snowy conditions with a comfortable and
extremely quiet
ride. It also features sidewalls decorated with a hologram that
changes
depending on the angle of light and an attractive tread that carries a
repeated
geometric pattern design.
Ecsta PA51
The
Ecsta
PA51 is designed specifically for the drivers of coupes, sports cars and
performance sedans in North America. Its racing-inspired checkered
design
sidewall communicates the tire’s ultra-high-performance capabilities,
and the
asymmetrical tread pattern increases wet traction by dispersing water in
different directions. Additionally, it boosts the vehicle’s fuel economy
and
offers exceptional noise reduction performance.
WinterCraft Wi51
The Wintercraft Wi51 features a directional tread
pattern and a specially formulated winter compound to provide excellent
traction in icy and snowy conditions.
“We
strive to distinguish ourselves by developing
high-quality,
innovative products,” said Jung Il-taik, the head of the R&D
Division
at Kumho Tire. “We will continue to focus our
research
capabilities on creating designs that satisfy the need of our
consumers.”
About
Kumho Tire
Founded in
1960, Kumho Tire has more than 60 years of history immersed in an
innovative
approach to product development, market expansion, technical
progression, and
environmental awareness that has positioned the company as one of the
world’s
top tire manufacturers. Distributed in 160 countries, Kumho Tire
dedicated to providing
an exceptional driving experience for consumers and optimal service for
our
customers throughout the world. Headquartered in Atlanta, Georgia, Kumho
Tire
USA is the US sales, marketing, product development, and distribution
arm of
Kumho Tire Co. Inc.
Learn more
about Kumho Tire USA at www.kumhotireusa.com.
Press
Contact
Joanne Hong,
Kumho Tire USA, 679.916.3255, JHong@KumhoTireUSA.com