PRESS ROOM
Kumho Tire Sponsors Susan G. Komen Greater Atlanta in its fight against breast cancer 06/23/2017
Kumho Tire USA is proud to support Susan G. Komen Greater Atlanta in its
fight against breast cancer as the Survivor area sponsor of the 2017
Race for
the Cure. Nearly 10,000 people are expected to participate at Lenox
Square in
Atlanta on Saturday, June 24th to celebrate and recognize
those who
have fought, or who are still fighting breast cancer everyday of their
lives.
Breast cancer is a type of cancer where cells in the breast tissue
divide and grow without normal control. After skin cancer, breast cancer
is the
most common cancer among women in the U.S. Breast cancer knows no
boundaries ?
be it age, gender, socio-economic status or geographic location.
However, with
heightened awareness, early detection, improved treatment methods and
increased
access to breast health services, patients have a greater chance of
survival
than ever before.
Kumho
Tire believes in the power to make a true impact to
secure patients’ progress in treatment and early detection. Kumho Tire
started
its journey with those fighting against breast cancer in 2012, first in
Korea
where Kumho Tire’s main headquarters is located. Kumho Tire actively
participated
in a fundraising campaign to raise breast cancer awareness, promoting
the
importance of regular self-exams and early detection methods along with
the
Korea Breast Cancer Foundation (KBCF). Kumho Tire recently established
its US
headquarters in Atlanta and continues to promote social responsibility
and engage
with new neighborhoods in Atlanta.
“Kumho Tire is proud to support an organization that consistently
strives to combat breast cancer, educate families and empower survivors.
We
cordially invite you to bring your family to Lenox Square and join us
for this
important cause.” Says Harry Choi, CEO of Kumho Tire USA.
During
the event, Kumho Tire will sponsor
the survivor area with a hydrating station set up to refresh with water
infused
with fruits and veggies. Kumho Tire plans to avoid sugary bottled waters
and calorie
dense bulk beverages, while providing uniquely engaging events with the
local
community. Kumho Tire will also be providing 1,000 sets of survivor
gifts to
appreciate survivors’ endeavors to combat breast cancer. In the
post-race area
open to public access, Kumho Tire will provide participants and
supporters
alike with an engaging and interactive experience that features a photo
booth
to capture memorable moments of the day, giveaways and our tire display
to help
educate attendees on the importance of selecting the right tires for
your ride
and the benefits that our products provide.
About
Susan G. Komen Greater Atlanta
Metro
Atlanta women are dying of breast cancer more often when compared to
women in
the U.S. as a whole. And that has to change. Komen Atlanta
fights
breast cancer on two fronts: at home in metro Atlanta by providing
breast
health and breast cancer services for those who cannot afford them, and
globally
by funding cutting edge research to find cures. Komen Atlanta has raised
more
than $46.5 million since its inception in 1991, with 75 percent of net
funds
staying in Metro Atlanta to save lives locally and 25 percent of net
funds
funding research to save lives all over the world. Komen Atlanta
is part
of the national Susan G. Komen organization, the largest private funder
in the
fight against breast cancer. For more information visit
KomenAtlanta.org.
About
Kumho Tire
Founded
in 1960, Kumho Tire has more than 50 years of history immersed in
an innovative approach to product development, market expansion,
technical
progression and environmental awareness that has positioned the company
as one
of the world’s top tire manufacturers. Distributed in 160 countries,
Kumho Tire
is dedicated to providing an exceptional driving experience for
consumers and
optimal service for our customers throughout the world. Headquartered in
Atlanta, Georgia, Kumho Tire USA is the U.S. sales, marketing, product
development and distribution arm of Kumho Tire Co. Inc. For more
information on
Kumho Tire USA, Inc. and its products, please visit
www.KumhoTireUSA.com.
Follow Kumho Tire on Facebook.com/KumhoTire, Instagram
instagram.com/kumhotireusa/ and on Twitter @KumhoTireUSA.
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