PRESS ROOM
KUMHO TIRE U.S.A. ANNOUNCES PARTNERSHIP WITH THE ATLANTA HAWKS 11/21/2024
The multi-year partnership seeks to enhance the
presence of Kumho
Tire in the greater Atlanta area and strengthen ties to the
community
ATLANTA,
GEORGIA, (November
21, 2024) – Kumho Tire
U.S.A., one of the world’s leading tire manufacturers, today
announced a
multi-year partnership with the Atlanta Hawks, beginning with this
season. Through
this collaborative partnership, Kumho Tire seeks to enhance its brand
awareness
and affinity in the greater Atlanta community, working with the Atlanta
Hawks
to foster meaningful connections through marketing efforts.
“The
city of Atlanta has served as our home since 2016 and we are proud to
partner
with the Atlanta Hawks,” said Ed Cho, CEO Kumho Tire U.S.A. “Aligning Kumho Tire with the
Atlanta Hawks helps
to strengthen our connections to the city and deliver a message that we
are a
Georgia based tire provider.”
Additional
partnership elements throughout the season include on-site activation,
in-arena
and TV-visible signage, radio broadcasts, social activities and
community
engagement events including opportunities to recognize and honor local
citizens
as honorary “captains” of the Hawks for an evening and supporting local
charitable causes.
“We are thrilled
to team
up with Kumho Tire U.S.A.,” said Andrew Saltzman, President of Business
Enterprise
and Chief Commercial Officer for the Atlanta Hawks. “This partnership
will forge
new relationships throughout metro Atlanta that will greatly benefit the
entire
community.”
This partnership
underscores Kumho Tire’s commitment to not only growing its presence in
Atlanta, but also to strengthening relationships & making meaningful
contributions to the local community and supporting the city that has
been the
company’s home for nearly a decade.
About KUMHO
TIRE Co. Inc.
Kumho Tire, one
of the
world’s largest tire manufacturers, has more than 60 years of history of
pioneering innovative approaches to developing tires and is dedicated to
providing exceptional driving experiences to consumers around the world.
Headquartered in Atlanta, Georgia, Kumho Tire U.S.A. is the US sales,
marketing
and distribution arm of Kumho Tire Co. Inc.
For more
information on
Kumho Tire U.S.A., Inc., and its products, please visit http://www.kumhotire.comFollow Kumho Tire on Facebook Facebook.com/KumhoTire,
Instagram
instagram.com/kumhotireusa/ and on Twitter @KumhoTireUSA.
About the
Atlanta Hawks
Committed to
entertaining
and uniting the city of Atlanta since 1968, the Atlanta Hawks &
State Farm
Arena, under the leadership of Principal Owners Tony Ressler and Jami
Gertz,
continue to build bridges through basketball by following its True to
Atlanta
mantra. On the court, the Hawks’ exciting young core is led by
three-time
All-Star point guard Trae Young. Off the court, the Hawks organization
focuses
on positively impacting the lives of Atlantans through providing access
to
youth basketball, fighting food insecurity, and the transformation of
State
Farm Arena into Georgia’s largest-ever voting precinct for the 2020
elections.
The Hawks family also includes the College Park Skyhawks (NBA G
League).
Atlanta Hawks Membership, which includes your seat for every home game,
is on
sale now at www.hawks.com/membership or by calling 866-715-1500. For more information on the
Hawks,
log on to www.hawks.com or follow us on social media @ATLHawks.
###
Contact
Katherine
Harrison
The Brand Amp
404-452-9846
kumhopr@thebrandamp.com
Max Strauss
Atlanta Hawks
Brand
Communications
brandcomms@hawks.com
404-878-3800