PRESS ROOM
Kumho Tire Europe Strengthens Dealer Relations at Italian Rounds of the KUMHO TCR World Tour 06/22/2023
ATLANTA,
GA. (June 22, 2023) - Kumho Tire invited dealers from across
Europe to witness
the fifth and sixth rounds of the KUMHO TCR World Tour held at the
Autodromo Vallelunga
Piero Taruffi near Rome, Italy. With the goal of strengthening the
brand’s
presence in the European market, the weekend was filled with a range of
additional activities including a grid walk and a ‘Kumho Night in Rome'
at
which the company presented its flagship products and key business
strategies.
A
number of Senior Kumho officials were present at the Italian events,
including
President & CEO Iltaik Jung; Head of Sales Division, Seungbin Lim;
Head of European
Sales, Tony Gangseung Lee; and Senior Vice President of Global
Marketing, John
Janghyuk Yoon.
CEO Jung remarked, “I am
proud to
say that we have been able to turn things around over the last few
years. Our
sales have grown despite challenges such as the COVID-19 pandemic and
supply
chain disruptions. This year we are focusing on sharpening our product’s
competitive edge, expanding our market influence with increased supply,
and improving
our sales and logistics service infrastructure, all with the aim of
achieving
the largest volume of sales in our history and solidifying our position
as a
company capable of sustainable growth.”
Head of Sales, Tony
Gangseung Lee,
added, “Last year our sales in Europe grew 45% year-on-year, and we are
seeing
significant growth momentum this year as well. We have been recognized
for our
technological prowess in the European market and have strived to expand
our
sales network through tailored promotions for customers and a variety of
other sales
and marketing activities. We are also contributing to the creation of
future
markets.”
The KUMHO TCR World
Tour, which
kicked off in April at Autodrómo Internacional do Algarve in Portimão,
takes
place in eight countries on four continents, with stops in Argentina,
Australia, Belgium, China, Italy, Hungary, and Uruguay. A host of
world-renowned automakers such as Audi, Honda and Hyundai participate in
the
events, with their cars fitted with Kumho’s Ecsta S700 and W701 racing
tires. The
TCR World Final event will be organized within the four months following
the
end of the KUMHO TCR World Tour and will award TCR World Tour Cup titles
for
Drivers, Teams, and Manufacturers.
About Us
As
one of the
world's largest tire manufacturers, we have more than 60 years of
history
immersed in an innovative approach to product development, market
expansion,
technical progression, and environmental awareness. We are dedicated to
providing
optimal service and delivering an exceptional driving experience to our
customers around the world. Headquartered in Atlanta, Georgia,
Kumho Tire
USA is the US sales, marketing, product development, and distribution
arm of
Kumho Tire Co. Inc.
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Contact Us
Marketing Department, Kumho Tire USA, 678.916.3255, Marketing@KumhoTireUSA.com