PRESS ROOM
Kumho Tire Exhibiting at the 2023 SEMA Show 10/24/2023
ATLANTA, GA. (October 24, 2023) – It’s been years since Kumho Tire last displayed new and innovative products at the annual Specialty Equipment Market Association (SEMA) Show in Las Vegas, Nevada. This year, the company is back, showing off the latest and greatest light truck product lines for everything from highway haulers to off-road crawlers.
As one of
the world's largest tire
manufacturers, Kumho Tire has more than 60 years of history immersed in
an
innovative approach to product development, market expansion, technical
progression, and environmental awareness. Kumho is dedicated to
providing
optimal service and delivering an exceptional driving experience to
customers
around the world.
Kumho
Tire’s rich history with the SEMA
Show includes displaying some world-firsts like the Ecsta KU31, the
first
15-series tire ever made, and the DX “Aroma” tire which did away with
the smell
of cured rubber in favor of a fresh lavender scent. This year, Kumho
Tire is
showcasing a complete light truck product lineup with the latest
All-Terrain
product offering, the Road Venture AT52. The Kumho Tire booth design
draws upon
the dual-use, on-road/off-road, philosophy of the AT52 with a “split
design”
crossing over the worlds of off-road lifestyle and on-highway adventure.
The
Road venture AT52 will be featured on a unique overland Porsche Cayenne
build
that blends seamlessly into both environments.
Kumho is also teasing the upcoming Road Venture RT51 Rugged-Terrain tire which bridges the gap between the All-Terran and Mud-Terrain segments. The RT51 is developed for the drivers of pickup trucks, sport utility vehicles and Jeeps who want an aggressive off-road design and excellent all-terrain traction combined with satisfying on-road comfort. The new RT51 will be available in early 2025 with 27 sizes ranging from 17” to 22” rim diameters. The Kumho light truck lineup is completed with the Crugen HT51 Highway All-Season and Road Venture MT71 Mud-Terrain patterns which will be displayed on custom builds throughout the Kumho Tire booth, including one that will be given away to a lucky winner.
Fans and
attendees are invited to enter
Kumho Tire’s giveaway sweepstakes beginning October 25th
and lasting
through November 4th.
The grand prize is a custom-built Jeep
Wrangler Unlimited complete with 37” Kumho Road venture MT71 tires.
Follow
@KumhoTireUSA on Instagram, like the promotional post which will go live
on
October 25th,
and tag a friend to be entered to win.
SEMA Show
attendees can see Kumho’s product
offerings for “all terrains and all lifestyles” and be entered in
additional
giveaways at booth #81055 in the Global Tire Expo Silver Lot from
October 31
through November 3rd.
Keep an eye out for Kumho Tires on a variety
of custom builds and displays throughout the show.
About Us
As
one of the
world's largest tire manufacturers, we have more than 60 years of
history
immersed in an innovative approach to product development, market
expansion,
technical progression, and environmental awareness. We are dedicated to
providing optimal service and delivering an exceptional driving
experience to
our customers around the world. Headquartered in Atlanta, Georgia,
Kumho
Tire USA is the US sales, marketing, product development, and
distribution arm
of Kumho Tire Co. Inc.
Follow Kumho Tire USA
Instagram
https://www.instagram.com/kumhotireusa/
Facebook https://www.facebook.com/KumhoTire
Twitter https://twitter.com/KumhoTireUSA
YouTube https://www.youtube.com/user/KumhoTiresUSA
Contact Us
Marketing
Department, Kumho Tire USA, 678.916.3255, Marketing@KumhoTireUSA.com