PRESS ROOM
Kumho Tire USA Introduces a New Logo Marking a Bold Approach & Forward-Looking Vision 01/26/2024
ATLANTA, GA
January 26, 2024: Kumho Tire, one of the world’s
leading tire manufacturers and a brand known for high quality tires, is
unveiling a new logo that signals its commitment to innovation. Kumho
Tire has
already begun rolling out the new logo across all brand touchpoints
including
marketing materials and product platforms.
The new design
evolves the Kumho Tire brand logo to represent a steadfast approach in a
pursuit of providing high-performing, reliable tires while embracing an
updated
identity reflecting a commitment to progress.
The updated logo
features a new typeface to reflect the brand’s bold attitude and a
modernized
font that infuses a sense of strength and dynamism, aligning the brand
to the
company’s forward-looking vision.
In
addition, a stacked text creates a more visually-balanced composition
and
allows for greater flexibility in a variety of creative formats. These enhancements will aid
the brand with
consumer recognition, while preserving the brand equity that Kumho Tire
has
cultivated over the years.
"At Kumho
Tire, we believe in providing high-quality tires for discerning
consumers who
demand a great value.” said Shawn Denlein, President of Sales and
Marketing for
Kumho Tire USA. "The design of the new brand logo to represent our
forward-looking approach and commitment to innovation to deliver on our
beliefs, using a bold font and contemporary design to signal our vision
for the
future of the brand.”
The logo
incorporates modern elements, combined with a distinctive color palette
of
black, white and red to create a strong and recognizable brand identity.
About Kumho Tire
USA
Kumho Tire, one of
the world’s
largest tire manufacturers, has more than 60 years of history of
pioneering
innovative approaches to developing tires, and is dedicated to providing
exceptional driving experiences to consumers around the world. Headquartered in Atlanta, Georgia, Kumho Tire USA is the US
sales, marketing, product development, and distribution arm of Kumho
Tire Co.
Inc.
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