PRESS ROOM
JESSICA EGERTON, NAMED VICE PRESIDENT OF MARKETING AT KUMHO TIRE U.S.A. 02/27/2024
The
tire industry veteran comes to Kumho Tire
to
invigorate and elevate the brand’s awareness in the United States
ATLANTA (February 27, 2024) – Kumho Tire U.S.A., one of the world’s leading tire
manufacturers, has
named Jessica Egerton as Vice President of Marketing. In her new role, Egerton will
develop and
execute integrated marketing and brand awareness programming for the
tire brand,
supporting retail and engaging consumers.
“We are thrilled to have Jessica on board,
leading a new and exciting phase of our growth in the United States,”
said
Shawn Denlein, president of sales and marketing, Kumho Tire U.S.A. “At
Kumho
Tire U.S.A., we are committed to growing our distribution, our sales
channels
and our brand. With her
proven track
record in elevating brands through integrated marketing solutions, she
will
play a critical role in our goal to become a leader in the tire
industry,
expanding our footprint and presence in the coming years.”
Egerton brings to Kumho Tire deep
experience in omnichannel marketing in B2C, B2B and B2B2C in both
consumer
durables/home goods and automotive, as well as marketing experience from
national
to independent retailers.
Possessing a
growth-focused mindset, she has successfully built and scaled
world-class
marketing organizations in her previous roles.
“My new role at Kumho Tire represents an
incredible opportunity to elevate the brand in the U.S. marketplace,”
said
Egerton. “Kumho Tire has a long history and is well-respected in the
industry
for delivering quality, high performing products at a great value. As a brand builder who
understands marketing as
a strategic lever to fuel growth and unlock value, I am excited at the
prospect
of raising Kumho Tire’s brand awareness among discerning consumers.”
For Egerton, it’s a return to the tire
industry after a three-year absence. Prior to joining Kumho Tire, she
served as
Vice President, Brand Activation for the largest mattress manufacturer
in the
U.S., where she led the organization’s integrated plans driving consumer
demand
in an omni-channel environment.
Before
that, Egerton served as Head of Brand Development at a major tire
company where
she built a marketing organization across brand, creative, growth and
digital
marketing, channel/customer marketing and shopper marketing.
Egerton received a bachelor’s degree in
communications and a bachelor’s degree in psychology at Boston
University and
earned an MBA in business and economics at the University of
Kentucky. During her career,
she has held brand,
marketing and advertising positions with a variety of household names
including
Delta Faucet, Whirlpool Corp. and its Maytag brand, Cooper Tire and
Rubber Co.,
and Tempur Sealy International.
Kumho Tire
Kumho Tire, one of the world’s largest tire manufacturers,
has more than 60 years of history of pioneering innovative approaches to
developing tires, and is dedicated to providing exceptional driving
experiences
to consumers around the world. Headquartered
in
Atlanta, Georgia, Kumho Tire USA is the US sales, marketing, product
development, and distribution arm of Kumho Tire Co.
Inc.
For more information on Kumho Tire USA, Inc., and its products, please
visit www.KumhoTireUSA.com.
Follow Kumho Tire on Facebook Facebook.com/KumhoTire, Instagram
instagram.com/kumhotireusa/ and on Twitter @KumhoTireUSA.
Contact:
Katherine Harrison
404-452-9846